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Are You Selling It Right?

October 13th, 2009 by AV Flox in marketing

Jon Yongfook, is back on the radar. Having sold his eye-candy recipe site Open Source Food (now Nibbledish) to Tsavo at the beginning of 2009, Yongfook is now focusing on his personal blog, which has become a bite-size fest of thoughts on business and marketing.

My favorite to date is his Business Lessons Learned From The Fruit Stand, which I excerpt for you here:

Near the station there is a fruit stand selling all kinds of fruit. The fruit stand was packed to the gills with fruit, all meticulously stacked and ordered into piles, rows and boxes. One would think that a shop like this does brisk trade given all the human traffic from the station–thousands of people must pass this shop every day. However, in the 10 minutes I was standing there, nobody bought any of the neatly ordered and boxed fruit.

People were however, buying fruit from a small corner of the stall where they had cut up whole fruit into pieces, and put them on a stick. Buying a piece of fruit like this is not very economical but any false economy is negated by the convenience of being able to eat it immediately. In the 10 minutes I was there, they sold about $100 worth of fruit.

You might be selling the right product, but are you selling it in the right way? Is there an untapped market out there for you if you adapted your product ever-so-slightly?

“Fruit for thought,” he says, in typical Yongfook-style. If you’re not following that Posterous, you really should be.

pass it on!

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