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MARKETING, BRANDING & PR

Employee Evangelist… or Media Relations Nightmare?
April 29, 2009, by AV Flox for Broadbrand Blog
Minds in public relations and marketing from New York to Los Angeles to Canada weigh in on the issue of employee evangelism online, illustrated by the infamous story of “Cisco Fatty.”

The Day The Brand Died
April 16, 2009, by AV Flox for The Cause is the Habit
I was 10 on April 2, 1993, the day that the brand died. On that day, Phillip Morris dealt a 20 percent slash to the price of its cigarettes in an effort to take on bargain brands, which were seriously pwning Marlboro’s market share. The slash had serious repercussions. If Marlboro’s carefully groomed brand wasn’t enough to take on the generic brands, then there no longer was truth to the brand equity mania that had rocked the eighties.

Social Media Marketing GPS. Chapter 6: Tactics
April 11, 2009, by AV Flox for Bloomberg Marketing’s Social Media Marketing GPS: A Twitter Book
Twitter moves fast, but there is much to be gained from creating and maintaining discussions. Conversation generates interest, assists your positioning goal and gives you credibility. Don’t just talk about you–show your knowledge of your industry. Don’t spam. No one needs a link to your site in every tweet. Don’t be afraid to make mistakes. You will, but be transparent and learn from them. Most importantly: be human. In a highly computerized world, consumers value interacting with people.

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  • AV Flox writes about web culture; new media’s gradual overthrow of old media; trends in social media; and the complicated entanglements people get themselves into as we venture forth into this new world where, more and more, the analog is colliding with the digital.

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