Posts Tagged ‘blogging’

Pitching To Bloggers The Right Way

Many of us are happy to help a product or service we like, support a cause, tell an amazing story and links to sites we find valuable–for little to nothing in return. All it takes is one direct message on Twitter, IM or e-mail. If you can do it right, that is.

One wouldn’t imagine that’s so difficult, but apparently, it is.

YOU DUMB PITCH

A beef jerky company once sent Melissa, a blogger at The Stirrup Queen, several requests for her to try out their product despite the fact that her blog banner at the time stated clearly that she was a kosher vegetarian.

At lalawag, an L.A.-based blog about tech gossip and entertainment, editor-in-chief Laurie Percival gets ridiculous requests all the time from people who have obviously never taken a minute to look over the site. From religious books to album releases to where celebs are eating this weekend, lalawag gets it all. Little slip-ups like that generate a couple of chuckles, at worst some eye rolls.

But misguided pitches can be extremely hurtful, too.

“The ones I find the most upsetting come from those asking me to hawk their baby product, pregnancy product, or breastfeeding product,” Melissa tells me over e-mail. “What part of the ‘unable to have a baby’ fact of the infertility blogosphere are they missing?”

For someone writing about a personal journey like Melissa, one full of sadness and hardship, lack of attention on the part of someone pitching is abusive.

“I had two marketers at the [BlogHer] conference tell me that they could help me tweak my diet so I could remain pregnant,” she told me. “That it was all tied to the fact that I wasn’t drinking the right energy drink or eating the right foods. The first one I ignored. The second one I said, ‘you know, I think my doctor is right that my clotting factor is responsible for those dead babies.’ And–I am not kidding you–she paused and said, ‘well, the drink will give you better bones.’”

There is a great piece by Hugh MacLeod that summarizes my feelings about this:

Drawing by <a href=http://www.gapingvoid.com/>Hugh MacLeod</a>.

Drawing by Hugh MacLeod.

It’s lucky most pitches happen over e-mail or there would be a lot of black eyes in that industry.

PITCHING IT RIGHT

Liz Gumbinner, the publisher and editor-in-chief of Cool Mom Picks gets irrelevant pitches all the time, too. That seems to be the one bone most bloggers have to pick.

“We like PR people we have relationships with–who get to know our blog (it isn’t real hard to figure out our niche) and pitch us relevant ideas,” says Gumbinner. “Brownie points if they address us by name and not ‘Dear mommy blogger,’ which is the worst. They don’t take it personally if we don’t respond and they don’t follow up fourteen times. The good ones know we’ll get back to them when we’re interested, and when we do, we’ll do a great, honest, and thorough job on the post.”

“Why should we care about your product if you don’t take the time to look at our site and figure out what we’re about?” asks Laurie Percival, of lalawag.

Just then, I catch my friend Zach Behrens on IM. As editor of LAist, the guy goes through hundreds of e-mails a day. What makes a pitch pop?

“A good headline,” he answers. “Life or death. Think of it like Twitter: you only have a handful of characters to get your point across or you lose.”

Big fonts, exclamation points, all that stuff is distracting. A good 140-character elevator pitch is more successful than an e-mail that makes your eyes bleed.

“But really in the end, it’s about the relationship you’ve developed, too,” Behrens adds. “You see the name and think, ‘oh, I know that person I should open that e-mail.’”

That’s what it always comes down to–get to know the blog, get to know the people. Make sure your product is something that fits. It’s not just good business practice, it’s imperative.




Who Are You?

The Caterpillar and Alice looked at each other for some time in silence; at last the Caterpillar took the hookah out of its mouth, and addressed her in a languid, sleepy voice.

“Who are you?” said the Caterpillar.

This was not an encouraging opening for a conversation. Alice replied, rather shyly, “I—I hardly know, Sir, just at present—at least I know who I was when I got up this morning, but I think I must have been changed several times since then.”

“What do you mean by that?” said the Caterpillar, sternly. “Explain yourself!”

“I can’t explain myself, I’m afraid, Sir,” said Alice, “because I’m not myself, you see.”

“I don’t see,” said the Caterpillar.

“I’m afraid I can’t put it more clearly,” Alice replied, very politely, “for I can’t understand it myself, to begin with; and being so many different sizes a day is very confusing.”

“It isn’t,” said the Caterpillar.

“Well, perhaps you haven’t found it so yet,” said Alice; ‘”but when you have to turn into a chrysalis—you will some day, you know—and then after that into a butterfly, I should think you’ll feel a little queer, won’t you?”

“Not a bit,” said the Caterpillar.

“Well, perhaps your feelings may be different,” said Alice; “all I know is, it would feel very queer to me.”

“You!” said the Caterpillar contemptuously. “Who are you?”

– Lewis Carroll, Alice in Wonderland

THE ELEVATOR PITCH

That’s the assignment: write an elevator pitch for your blog.

Assignment, yes. Darren Rowse at Problogger is hosting his biennial 31 Days to a Better Blog challenge, which combines theory and homework, and I’ve joined.

I signed up because I’ve been feeling a little disconnected from my blog and I thought that having a reason to reflect on it daily would be a good way to get back on track. I didn’t foresee that the first assignment would expose the main reason I’ve been drifting away from my blog.

I don’t know what my blog is about.

How technology is changing our our lives? Personal branding? What people are doing around the web? Traveling? Relationships? All of the above? Where do I fit into all of this?

“If you’re fuzzy on what your blog is about it’s unlikely than anyone else will have much of an idea either,” Rowse writes in his first post.

We all keep blogs for different reasons, but most of us want to be read, want to share, and a great many of us would like to give our careers, and maybe even our incomes, a boost through it. Having a focus is smart business. It enables you to connect with a specific audience and develop a community, it gives you visibility and credibility in your field, it allows you to effectively implement advertising and helps attract sponsors.

“I started out with a personal blog that covered everything from spirituality and church to photography to blogging (and more),” writes Rowse in his book ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income. “And though the blog did become quite popular, after 18 months of running it, I began to notice a number of things that made me consider a new approach: some readers became disillusioned with the blog. My blog had a number of main themes and different readers resonated differently with each one… when I focused on a topic they were not interested in, they either ignored the post or, at times, pushed back… I began to feel guilty about blogging on certain topics.”

Rowse decided to break his blog into different, well-focused niche blogs.

“The result was a more natural blogging experience for me and a more useful one for my readers,” Rowse recalls.

REBRANDING SMUT

In 2004, my friend and fellow writer Laura Roberts turned me on to her newest endeavor: Black Heart Magazine, an independent webzine featuring “the dirtiest minds in literature.”

My career as a blogger started in high school, centered around the wonders of dating and sex. Before there were blogs, there bulletin boards and I was on there, pushing the pixels into elaborate recreations of my adventures and experiences. By the time Laura and I connected, blogs had taken off and we each had a nice crowd of readers who were eager for more.

And more we gave them. Even as we continued to evolve, wrapped up the college years, hit the workforce, got into more and more serious relationships, we continued to write about sex—how we liked it, how we had it, how it played into our everyday lives. We were driven by desire and desire would always enjoy an audience.

Or so I thought.

Last month, Laura sent me a direct message on Twitter asking what I thought about changing the tagline of the magazine to shift the focus from smut to literature.

“That will change the whole direction of Black Heart, won’t it?” I asked her.

Yes, it would. And that’s essentially what she wanted to do.

“Rather than cater to the sex crowd, when I find myself increasingly bored with erotica, I am looking to bring my love and lust for literature to a new format,” she elaborated on a Facebook note. “Black Heart will be moving in a new direction as a result of this, focusing more on the literature side of ‘literate smut’ … I’m looking for people who are passionate about reading and writing, who love literature in a slightly dirty way … interviewers, authors, book lovers, book snobs, lit pimps, booksellers, book publishers, book readers, book reviewers, academics, writers, dilettantes, anybody who considers themselves a writer of poetry, prose, journalism or blogs/rants/whatever pops into their head.”

I didn’t comment because I didn’t know what to say. I didn’t understand what I felt about it.

The next time I stop by Black Heart Magazine, I notice the banner has changed from “the dirtiest minds in literature” to “sex, love, literature.” The featured story is “Poetry for the People.”

I don’t click.

Mind you, I love literature. But my relationship with my books was never what Black Heart Magazine was for me. Black Heart, for me, was about the ever-evolving process of sexual discovery. I don’t want to read that April is poetry month unless—pardon my boldness—the poetry in question is being written on my back in cum.

That’s the reaction Rowse was talking about—that’s the reader pushing back. In this case, it’s not that the blog has gone off-course. Laura has carefully navigated where she wants to go after some careful deliberation and discussion with her contributors. She has done everything right.

Still, here I am, staring at the main page of Black Heart Magazine and feeling, though I’m sitting in an office wall-to-wall with classic literature, that I no longer belong.

WHEN YOU TURN INTO A CHRYSALIS—YOU WILL SOMEDAY, YOU KNOW

Blogs are not static because people are not static. The reasons for choosing a blog with a specific focus have been enumerated here and elsewhere. But just as they give you a solid framework within which to work, they also serve to restrain you.

“I would really like to be one of those bloggers who is comfortable with being all ‘niche,’ all ‘industry-specific,’” my friend Atherton Bartelby remarks in a post regarding the elevator pitch assignment. “I would love to be termed a ‘design blogger’ or a ‘media blogger’ or a ‘gay relationship blogger.’ But neither I, nor my blog, will ever be just any one of those things, because one’s life is not single-faceted like that; one’s life, and certainly mine, is multi-faceted: the professional and the personal, the good and the bad, the specific, and the all-encompassing.”

WHO ARE YOU?

After thinking about my blog for several hours, I decided to let it speak for itself.

Since the inception of this blog, I have put out seven interviews, 11 news items and 26 essays relating to blogging, web culture, social media, old media versus new media, oversharing, cruelty on the internet, branding, marketing, gender, relationships and, on two occasions, travel.

As more and more of my relationship discussions move over my column at BlogHer and as more of us begin to settle into the world of new media to the point where it’s no longer appropriate to call it “new,” the content that initially made this blog an adventure in discovering how technology is affecting the way we interact with one another is becoming scarce.

Further, as I continue to attend events and meet people working on web-based projects around Southern California and elsewhere, the focus is shifting to them and their endeavors. Four of the seven interviews conducted on the blog happened after 2009 kicked off, and I have quite a few more in the works.

So what are you, blog? Or should I say, what are you becoming in that chrysalis?

A reflection on the web—the people in it, the things we’re doing, the customs we’re adopting, and the things we’re leaving behind as we venture forth into this uncharted territory of trial-and-error, where more and more, the digital is colliding with the analog.

And I hope you, dear reader, will stick around to see the wings that surface from this chrysalis and the many, many rabbit holes thereafter.




What’s In A Name?

In September, I did an interview with Greg Cryns, who caters to a large group of work-from-home moms in his newsletter. Afterward, he e-mailed asking how he should introduce me and mused whether it was a good idea to explain my domain name in his piece.

“I don’t want to scare them off,” he said.

It’s easy to forget that in the Judeo-Christian tradition, the acronym OMG (often translated from web lingo to mean, “oh my G-d”) is basically a direct violation of the third commandment and that the F in OMFG, the last acronym, is largely considered to stand for an expletive.

I find it interesting that in the race to save time, internet culture has largely rid itself of many unsavory words and phrases by abbreviating them and that these abbreviations have taken a life of their own. Today, I hear as many people in regular conversation saying “oh em gee,” as I hear them saying “oh my G-d,” or “oh my gosh.”

Still, for many, abbreviation or not, OMG still means “oh my G-d,” and runs counter to their belief systems and notions of propriety.


IT’S NOT YOU, HONEY, IT’S YOUR BLOG

A couple of weeks ago, I decided to try something new in terms of advertising on my site and applied to join the BlogHer Ad Network.

Their guidelines clearly state that any blog that is submitted must be “without profanity in the title and/or URL.” I’d read these before submitting but thought nothing of it–after all, I wasn’t actually cussing. Or was I?

———- Original message ———-
From: Jenny Lauck
To: AVF
Date: Tuesday, October 28, 2008 at 4:45PM
Subject: Your BlogHerAds application

Hi, AV!

I’m so sorry for the long delay in reviewing your application. We’ve got a policy that prevents us from accepting blogs that use swear words, the names of deities or abbreviated forms of phrases that include either – I’ve been hounding our co-founders to change this policy so that we can accept wonderful blogs like yours, and I am really sorry to say that they cannot change the policy at this time – however, should they change their minds, I will e-mail you right away.

Wishing you all the best,
Jenny

Not only was the abbreviation not enough to get by–apparently the mention of a deity was also inappropriate!


A GOOD IDEA AT THE TIME

An ex in a fit of rage once told me that my drama should be a franchise. “If drama was a natural resource, you’d outperform the Middle East and Russia combined in terms of exports.”

It’s a mean thing to say, though not entirely untrue, as I do, admittedly, have an amazing tendency to get myself into the most ridiculous situations. One of my dearest friends likes to joke that if she ever received a phone call from me that didn’t kick off with “O-M-G. O! M! G! OMFG!” she’d know I’d been sequestered and that she was speaking with an impostor.

As a joke, I looked up the domain name OMGOMGOMFG.com. At the time, I didn’t think I would ever have a self-hosted blog–but in a world where domains are the new real estate, why not own it?

Later, when I did decide to launch my own blog, I wondered about whether I should get a blog with my regular username online. I remember thinking, “what’s easier to convey and remember: avflox.com or OMGOMGOMFG.com?” It’s partly about recognition, but it’s also about who you are. I don’t take myself so seriously–I write because I know no other way to be. Writing is the only way I know to process ideas about topics that matter to me, yes, but mostly, I do it because it’s fun.

And if you can give your host a laugh with your domain name, well, that’s something, too.


KING OF THE DOMAIN

Darren Rowse at ProBlogger is one of the best resources for anyone wishing to get started making money by publishing online. At the end of the summer, he ran an article titled 8 Reasons Why Your Blog Might Not Be Accepted Into an Ad Network that had some helpful information for people trying to get into ad networks like BlogHer.

Rowse listed the most important elements of a blog when being considered, among them: design (does it look good?), content (is the content well-written, informed, original, focused, etc.?), focus (is it personal or does it fit a niche?), hosting (is it self-hosted?), and traffic.

“Each network also has its own standards on adult content, use of language (swearing) and other topics that they may or may not cover,” Rowse added.

His book Problogger: Secrets For Blogging Your Way To A Six-Figure Income, co-authored with Chris Garrett, lays the ground rules and topics worth considering for those wishing to start income-generating blogs. Chapter 3 deals with the set-up, including choosing a domain name:

For a start, if you want to build credibility and a sense of professionalism around your blog, a domain name can help. Similarly, a carefully selected domain name has the ability to enhance the branding and memorability of a product, service business, or even person… Many discussions on domain name decisions talk about a choice between choosing a domain name with keywords in it to domain names that are more brandable or generic. It’s worth stating up front that it is possible to achieve both, but I would prioritize memorability and branding over keywords.

At the beginning of the year, Rowse expanded a little on this topic at Problogger.

“When choosing domain names do you get a keyword rich or more brandable name?” he asked.

Keyword-based domains use words about topics you’re discussing in them. Rowse listed TheMovieBlog.com and SimsGamer.com as examples.

“Firstly it communicates something to your readers very quickly with regards to what your blog is about,” Rowse wrote about these keyword-based domain names. “The other positive is that search engines take a good look at the words in your domain name when deciding what your blog is about and how to rank it.”

Brandable domains, on the other hand, may relate to the topic, but they’re largely about creating a brand identity.

“These blogs would be suited ideally to developing a blog that is aiming to build a community of loyal readers,” Rowse said. “Of course these blogs can also do very well in search engines but this is usually for other reasons (keywords in URLs are just one of many factors). Blogs that have these types of domains include Boing Boing, Gizmodo and Dooce. In fact if you look at Technorati’s Top 100 blogs, you’ll see that most of them have brandable names and not keyword-based ones.”

Problogger.net is an excellent example of a keyword-based and brandable domain name.

“It’s not always possible to get both,” Rowse wrote, adding, “in fact, it’s getting harder and harder and many bloggers are faced with the choice of one or the other.”


SANITIZING THE OVERSHARE

“Remember when putting ads on your blog was a travesty?” I asked my friend Atherton Bartelby during our usual midday coffee break. “Now I go to blogs and go out of my way to scan ads after reading posts in order to see if there is anything I want to click to help support the bloggers I like.”

“Oh! I do that, too,” Atherton replied, laughing. “A blogger has to eat, right?”

“Absolutely,” I responded. “Though it’s very interesting to see what monetization is doing to a lot of blogs as well. Very few ad networks want put up with a lot of the content that defines a lot of blogs.”

“Totally,” Atherton agreed. “It’s like, hey, I would write a piece about this tonight but my BLOG AD NETWORK wants me to rewrite Hansel and Gretel!”

“Except in my version,” I said going along with him, “the ad network doesn’t want me to talk about the witch being cooked alive. I can either have the children scare her away with a broomstick or convince her to go vegan because that’s better for her health, the common good and the environment anyway. They’re pushing for the latter!”

We burst into a fit of hysterical giggles. At the same time, though, I couldn’t stop thinking about how much blogging was suddenly starting to feel like working in a newsroom. Sure newspapers keep their advertising departments out of the newsroom, but anyone who’s been in one knows how that works sometimes. You just don’t bite the hand that feeds you.


WHAT WE WISH WE KNEW

There are two kinds of bloggers: the ones who rush in and the ones who plan every minute detail.

“A number of people regret spending too much time thinking about blogging and not actually blogging,” Rowse wrote in a reflection on a series at Problogger about all the things successful bloggers today wish they’d known when they started blogging.

Of course, “some regretted that they didn’t put a little more thought into their blogging before they started. Too much planning can kill a blog (or at least can kill the opportunity for your blog to become established as first and can kill your passion for a topic) while not enough planning can lead to a blog that doesn’t reach its potential because its foundations are shaky.”

It’s a careful balance we’re striking between profitability and continued growth and self-expression.

“The domain name and platform you choose are just two elements of many that go into making a blog successful,” Rowse says in the What We Wish We Knew series. “They are important–but if you get it wrong you are not dead in the water.”


SECOND THOUGHTS?

“I’m sorry you didn’t get into BlogHer,” Atherton told me later in the day. “Are you having second thoughts about your domain name?”

“Not in the slightest.”

It’s true. The internet and the culture developing herein is a wild new world and if that’s not enough to make you go “OMG!”, I don’t know what is.




Go F*cking Blog About It

The internet has improved our lives by bringing information to the public. Even once-sacred mysteries are readily accessible via the Online Catholic Encyclopedia. Few today are safe from search engines, though some are considerably more Googleicious than others.

(Your Googleicious rank is based on how much dirt about you is available online. For example: Chris Brogan, who has 317,000 available pieces about him, including several videos, isn’t as Googleicious as, say, Emily Gould, whose 60,400 results come jam-packed with all kinds of confessionals and exposes from ex-lovers and colleagues.)

Googling is now part of the dating process. It’s like running a background check from the comfort of your own home.

Except unlike a background check (or a simple search on CriminalSearches.com), the whole wide web is often much more thorough, revealing even the most embarrassing details, as provided by friends, colleagues, exes, enemies and the person in question themselves.

Case in point: a couple of years ago my sister and I were using YouTube to look for a commercial I’d been in for Coca-Cola Asia when we inadvertently landed on a video of my ex-boyfriend singing and dancing at some corporate benefit. He and I had had a horrible, drama-fueled break-up complete with a bull run and front page scoop but had since made up and become good friends.

Of course, even my esteem for him could not keep my tongue in check when I lay eyes on him dancing like a chipmunk caught on an electric fence.

“Oh dear god, I can’t believe I fucked him!”

I wondered whether he knew that he was online, at the reach of anyone with internet access. Then, almost reflexively, ran a search for myself. The number of items that came up were limited, but my Googleicious score was pretty high thanks to my blog.

I grew up on an island in the Pacific. A girl can only do so much reading, jet skiing, scuba diving, lounging and partying. By the age of thirteen, I had built myself a world online, a world I naively imagined no one in my daily life would find. Sexcapades, god-awful poetry, rants, obsessive odes of desperate want, tales of crashing comedowns—all of it was at the world’s fingertips via Google.

Richard and I had just started dating at the time. I mentioned it to him because I didn’t want it to be an issue later. What I didn’t know was that Richard had already read everything. Possessed, he’d Googled all night long and retraced my life without my knowledge.

“I got more than I bargained for.”

“Why didn’t you tell me?” I asked, mortified.

“I felt wrong. You’ve been doing this online thing for so long, who am I to tell you I feel at odds about it? How could someone so new to your life demand that you stop doing something you enjoy?”

“You wanted me to stop blogging?”

“I would never ask you to do that. This is who you are.”

I wanted to tell him that no, I wasn’t my blog, that blogging was a byproduct of living, like a foot print I can’t help making as I walk. I didn’t—there was no point in confusing him with my self-indulgent rant. He had the main thing down clearly: that he should never ask me to quit blogging.

Then I started writing about him.

T.M.I.

My friend Katerina recently ended things with her boyfriend after a drawn-out battle about her musings on the internet.

Nathan didn’t mind that Katerina wrote until his ex-girlfriend and baby momma started stalking her on the internet. Now, Nathan’s ex knows everything about his new life with Katerina: the good, the bad and the downright mortifying.

“Why do you have to give her ammunition?” he demanded of Katerina when they last spoke. “If you could just stop, she would be out of our lives!”

“He’s wrong,” Katerina told me later. “His ex will stop at nothing. If she can’t stalk me on the internet, she’ll stalk me in the physical world. It’s who she is. I’m tired of having the same conversation over and over with Nathan about how I should feel ashamed for posting such personal stuff out on the Internet for the world to see. It’s like it’s my writing that’s the problem here. It’s not. Nathan enables that woman to continue with this craziness, if it’s not my blog, it will be something else.”

My husband gets where Nathan is coming from.

“Well, first of all, he needs to grow some balls,” Richard says, leaning against the kitchen counter and taking a sip of his Coke. “Next time he talks to his ex, he needs to tell her, ‘I don’t want to hear what you’re reading, I don’t want to hear what you’re thinking, all I need out of your pretty little mouth is what time I need to pick up my child.’ Aside from that, though, I have to agree with the guy. I mean, there’s a line. No one wants their personal details all over the place. No one wants to walk into a room and know people are thinking, ‘O-M-G, that’s the boyfriend, he can’t keep it hard,’ or ‘he makes her cum fucking her in the ass.’”

“So you draw the line at sex.” I conclude, looking at him.

“Not necessarily.”

“Where do you draw the line?”

“At too much information.”

“How much is too much?” I ask and then, I invoke Emily Gould. “Shouldn’t he have known this would happen? Shouldn’t he have known that she, a writer, would write about him?”

BLOG VS. PRINT MEDIA

“At some point I’d grown accustomed to the idea that there was a public space where I would always be allowed to write, without supervision, about how I felt,” wrote Emily Gould in her New York Times Magazine debut earlier this year. “Even having to take into account someone else’s feelings about being written about felt like being stifled in some essential way.”

Gould described how she and her ex-boyfriend Henry fought about the things she was writing about him in her blog.

“I kept coming back to the idea that I had a right to say whatever I wanted. I don’t think I understood then that I could be right about being free to express myself but wrong about my right to make that self-expression public in a permanent way. I described my feelings in the language of empowerment: I was being creative and Henry wanted to shut me up. His point of view was just as extreme: I wasn’t generously sharing my thoughts; I was compulsively seeking gratification from strangers at the expense of the feelings of someone I actually knew and loved. I told him that writing, especially writing about myself and my surroundings was part of my personality, and that if he wanted to remain in my life, he would need to reconcile himself with being part of the world I described.”

Henry eventually left her life. The guy after him, Joshua David Stein crucified her for blogging about their relationship in a piece for Page Six.

My husband thinks writing for “legitimate publications” is somehow different than blogging.

Former relationship columnist Matt Katz doesn’t agree. Beyond the fact that a blog has no restrictions on form and word count, a column and a blog are essentially the same thing: a writer, exposed.

I ask him whether his soon-to-be wife ever minded being written about.

“Nope,” he replies. “But she read beforehand.”

Smart man. Now that old media is merging with new media, it doesn’t really matter what kind of writing is going on. Essay, poem, column, song lyrics—if it’s in print, chances are that it will be online, making someone’s Googleicious score soar.

FODDER

My husband’s attitude toward my blog changed when my posts changed from the praises of a fawning girlfriend in the throes of passion to the musings of a woman trying to make a relationship work with a man who didn’t have a lot of time, whose family largely hated her, and whose desires in the bedroom were different than hers.

Few mind being praised, but no one likes being cast in a critical light. Suddenly, the blog took center stage in our fights.

“Going to your blog for him must be like walking into a party where everyone is talking about him,” my mother reflected one night during the worst of the fights. “Only instead of quickly shushing themselves, they keep right on talking as though he’s not there at all.”

It’s true—it wasn’t just me who was talking about him in the void of the web. I was engaging a roomful of people about our life and they were waging in with everything from helpful advice to, “BTW, AV, you left your bra at my place last night!”

Richard never asked me to stop, but he referenced the blog enough to let me know he was displeased.

“You know what?” he screamed at me once. “Forget it. Just go fucking blog this!”

And I did.

PASSWORD-PROTECTED

“I offered to make the posts that mentioned Josh inaccessible by password-protecting them,” Gould wrote, recounting the last conversation she had with her ex, before he detailed their affair at Page Six.

Stein’s response? “You should be password-protected.”

Of course, according to Stein’s piece, the fateful talk outside Gawker headquarters went a little differently. He told her his privacy was his, not hers, and she smiled and responded, “You should have known better. After all, I’m a blogger.”

THE WRITING ON THE WALL

How do you sleep with a writer?

“Carefully,” writes fantasy author Catherynne Valente.

First of all, you must be prepared to see yourself dressed up in her clothes. In drag, in costume, in spangly eyeliner and a fedora hat.

You have to steel yourself, and accept the following with equanimity: She is going to write about you.

It takes a strong person to bear this: you’ll see your private jokes, your secrets, your childhood, the angle of your penis, the heft of your breasts, your personal griefs, your complaints, your house and your profession ground up and mulched, composted and laid out bare, for anyone to see, in her books. Her books are naked, and she will make you match her. It will not be comfortable. She’ll use everything you are—but she’s fair, she uses everything she is, too.

Every time you touch her, she will store that touch away, to be accessed later, spooled out, smoothed over, given to characters she hasn’t even thought of yet. Every time you fight, she will mentally catalogue your turns of phrase. If that seems inhuman, well, she can be like that. Computers are not so ruthless about retaining information.

Whether a novelist, columnist, poet, essayist or blogger, if you hang with a writer, you will eventually become fodder. But are Gould and Valente right? Is it fair to say that anyone who goes to bed with a writer should be prepared to see themselves exposed?

“At some point or another,” Katz says. “Even if it’s two years down the line.”

“Has anyone written really personal stuff about you?” I ask him.

“I can’t think of anyone who wrote too much.”

I’ve been written about. I think now about the first time it happened, on a bathroom stall in high school (yeah, I’m old. Back then we didn’t have JuicyCampus or GossipReport). I remember I walked into the cafeteria and the entire room went silent. With all eyes on me, I cocked an eyebrow and gave a little wave of my hand as if to say, “shoo,” and sat down at my little group’s corner table, hell-bent on not allowing my face to betray the insane beating of my heart. Over the course of that lunch, at least 20 people came over to tell me what they’d seen on the bathroom wall.

I refused to go look at it because I wanted to actively deny the person who’d done it the pleasure of a reaction. But I forgot about it and, later that week, found myself looking up at the words. I can’t remember now whether it said I was a “Perusian” slut or a bitch or both, but I will never forget the other things people had written around it, things like, “You spelled her name wrong,” “UR jealous cause your boyfriend thinks she’s hotter than U,” “Is Perusian someone of Persian-Russian ancestry?” and “She’s the antichrist.”

It wasn’t pleasant, but it was kind of funny, too. And flattering, in a weird way.

It wasn’t funny or flattering when an ex-fiance launched a blog about all the reasons I would make the worst wife, including the fact that I can’t have children, which at that time wasn’t something that I readily admitted. But it wasn’t the end of the world, either.

But maybe I’m not being fair. Maybe it’s different for people who blog and who expose themselves on a regular basis than it is for someone whose online presence is minimal.

FRONT ROW

It’s hard to draw the line. When you love someone, especially someone creative whose self expression is found in words, you don’t want to be the asshole who sets limits.

At some point, my husband stopped reading.

I have to admit that when he first told me he didn’t read my blog, I was a little hurt. In a way, it felt like he was rejecting a part of me (so much for “I’m not my blog,” huh?). But now I can appreciate the space he’s let me have within our relationship for me to explore what I think and what I feel—even when it’s about him and not always entirely positive. He views my blog now the same way he does my nights out with girlfriends: a sort of necessary thing he has no business being a part of, though he figures largely in the conversation.

“If there is anything you need to tell me, I know you’ll have no problem telling me,” he said. “I don’t need to read your blog because I have a front row seat to your life. I get parts of you no one else will ever see.”

He does.

Still, every once in a while, especially when we’re apart for longer than usual, I’ll spot him on my site and laugh because he always skips to the entries with pictures.




  • AV Flox writes about web culture; new media’s gradual overthrow of old media; trends in social media; and the complicated entanglements people get themselves into as we venture forth into this new world where, more and more, the analog is colliding with the digital.

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