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Posts Tagged ‘Mike Smith’

Twittah, Plz: The Power of the Twitter Community

November 11th, 2008 by AV Flox in Twitter

I have a pretty strict policy when it comes to followers on Twitter. I’d much rather have a low follower count than let spammers perpetuate their practices. If they have no content but a bunch of tweets with the same link, I unhesitatingly block them.

The magical thing about Twitter is that if enough users block an account or notify Twitter that they’re being spammed, the account in question gets suspended.

A lot of times, though, what appears to be a spammer is a well-intentioned user who is so new, that he or she doesn’t understand how the community works and whose only crime is the desire to have their site visited.

This was the case with @lollydaskal. I saw her multiple tweets with the same link in her stream and was about to hit block when I saw her newest one: “new at twitter ….not sure i am doing it right.” I shot her a direct message. “Send me your e-mail address and I’ll help you.”

She did. In the next few minutes, I threw together as many resources and thoughts about how to get a business started on Twitter (her objective) as I could think of and shot her an e-mail.

One of the most important things about using Twitter for business is learning to step out of the old marketing model where you just throw out information about your product into the masses. In today’s world of social media, the relationship between a company and consumers is no longer a one-stop information destination. Web 2.0 is all about the conversation and building a community.

I linked some classics: Chris Brogan’s Twitter for Business, Ogilvy’s Best Practices and Warren Whitlock and Deborah Micek’s Twitter Handbook.

Since she reached out to the community for suggestions on improving her approach on Halloween, @lollydaskal’s gathered a following of 232 people and I am glad to count myself among them.

TWITTER FOR DUMMIES

I remember thinking at the time how wonderful it would be to have all the how-tos in a single place, a catch-basin of quick, easy-to-digest information about how to make the best of Twitter, whether you’re a business or a casual user.

So today, when Laura Fitton, head of Pistachio Consulting, announced she’d signed a contract to write Twitter for Dummies, I was thrilled. Like everything related to the micro-blogging platform, this is a community project. Fitton’s already invited her 8,494 followers to contribute their ideas.

Equally exciting is the recent launch of Twitip by Darren Rowse, of ProBlogger fame.

“TwiTip is about capturing some of the lessons that I’ve been learning about Twitter and how to use it more effectively,” Rowse writes in the blog’s about page. “It will cover Twitter Tips of all varieties including Writing for Twitter, Branding, Growing a Following, Corporate Tweeting and a lot more.”

These two are invaluable resources for the beginner—maybe even the seasoned user.

For example, one of the newer posts on Twitip, by Hugh Briss of Twitter Image, goes into detail about the importance of a Twitter background in establishing brand identity (some great examples of this are available at Mike Smith’s blog—with my friend Atherton Bartelby among them!).

It’s true that space we’re given for bios on Twitter is limited—only 160 characters!—and it’s been the practice for some time now for users to put much of their bios and contact details right on their pages by incorporating them into their background images. While many great people I follow do this, it’s not until now, reading Briss’s post on the topic, that I’ve begun to give it more serious consideration.

But it’s not all brand and business. And another recent post on Twitip touches on how to avoid making your followers feel like they’re overhearing one side of a conversation–I’m quite guilty of it and while for me Twitter is all self-expression, I don’t want to leave anyone out if I can include them in the fun.

TWITTAH PLZ: UR DOIN IT RONG

As more companies jump on the Twitter wagon, the wave of resistance from casual users grows. Not everyone is happy to see all work and no play in their Twitter streams. Just today, blogger Jay Hathaway posted about his displeasure about the wave of business users that Twitter for Dummies would bring about:

Predictably, the book on Twitter isn’t being written by someone funny or entertaining. It’s being written by someone who posts 100 times on a slow day, and talks about things like conversations and communities and branding and … I don’t know, money? This doesn’t seem sustainable to me. Marketers can market to marketers and make friends with marketers and talk about marketing all day, and it’s not particularly interesting to regular people.

So don’t read it, right? I don’t. But a whole lot of other people do, because they’re climbing on top of each other to associate themselves with the people who have the most marketers reading them, so that they can market themselves to still more marketers, and become what I can only guess is called Market King of the Market.

That’s the audience for this book. I’m sure a lot of people will buy it, and it will make some money for the publisher. Good for them! Also, possibly good for the future of Twitter as a business, so that it can continue to exist as a place where I’m allowed to have chuckles and make friends. Fair enough. It’s just sad that a lot more people will be on Twitter, working. No time for dick jokes, ladies, I can’t rest now that I’m in The Market. Got to rack up some more followers, and some of them might even have Secrets of Success!

He’s not alone in that, either. There seems to be a bit of tension between people who use Twitter to further themselves in their industry and those who use Twitter for fun. I have been told a few times by people that they like my blog and wish my tweets were a little more industry-focused: the amount of oversharing and, yes, dick jokes, just isn’t conducive to achieving their goals on Twitter.

I’m not offended–Twitter is all about pulling people around you whose ideas are useful or amusing. Tastes vary and I come with a disclaimer. Just as some choose to further their business on Twitter, some of us choose to have fun and be ourselves in explosions of 140 characters. I do have another account on Twitter (@omgomgomfg), which I, admittedly, greedily grabbed to protect my brand, and which I intend to develop as a catch-basin for more of the web stuff that interests me and many of the readers of this blog. Now and always, my Twitter stream at @avflox is where I let it all hang out.

THE RHYTHM, THE RHYME, THE CULTURE, THE TIME

Regardless of whether Twitter is play or work, it’s never too late to analyze what you’re doing and whether it fits into your goals for social networking. Could you put this magical tool to even better use?

There is always room for improvement, whether you’re looking to get your product out there or pick up a date. And with this in mind, it’s not hard to see how Twitip and even the more rudimentary Twitter for Dummies are going to be valuable resources for many.

The best part is that we can build this together. No matter what our focus, we are the Twitter culture. There is value in what we know and think and this platform allows for us to share it, to reach out to people we may never otherwise have met and connect in a mutually-beneficial way.

So here’s to growth—in terms of reach, yes, but most importantly, in terms of community.

This article was redrafted at 8:15PM MST to include Hathaway’s thoughts on Twitter for Dummies and my personal thoughts on play vs. work. Million thanks to Atherton Bartelby for pointing out the importance of its inclusion in this discussion.

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