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Sexy Snacks: How To Make Web Like A Porn Site

January 17th, 2009 by AV Flox in intarwebz, interview, social media

POPPORN.com offers an light-hearted spin on adult entertainment industry news and events and provides regular fun, irreverent video content. I caught wind of it when they added me on Twitter a couple of weeks ago. I knew right away I had to get some more information, so I shot off an e-mail to editor-in-command Brian Bangs to get the skinny on how the site came about, how they’re making use of social media to gain popularity and where they wanna take their vision.

When did POPPORN get started and what’s the concept behind it?

POPPORN started unofficially in March of this year. Our goal with the site was to create something that offered a totally different perspective on the adult industry and then cross over adult and mainstream content.

It seems that even as the adult industry continues to reach into the mainstream there aren’t many sites dedicated to this concept. Sure, you have adult industry news sites which serve a great purpose, but they don’t really offer much to the casual adult fan.

POPPORN tries to create an environment that can reach into a more wide-spread demographic and retain a sense of humor about what adult content is.

How did the idea come about?

The idea was kind of a fluke. We are all amateur film makers with an interest in the adult business and I’m kind of a project guy so we decided at last year’s AVN [the Oscars of adult entertainment] to bring a camera and interview folks. Our perspective is a little more skewed than most adult news or review agencies and the folks and studios we covered really liked what we were doing: giving adult an attitude and opinion. So we figured creating a blog where this content could reside made the most sense. Sort of right time scenario.

Do you feel the industry has a need for this kind of angle?

I’m not sure there was a need for what we were doing, It would be a little arrogant to believe that, but I think what we saw was a void in the market for this kind of content. We knew that we could do something a little different that could put an edge on adult content, yet still keep it more mainstream for folks who aren’t diehard porn fanatics, while at the same time, adding a little levity to the adult industry as a whole.

So you see yourself developing into a mainstream-adult industry hybrid media outlet, a sort of sex for the common man, fun, accessible and real.

I would be cautious in saying we believe we can become a mainstream porn outlet, I don’t see that as a goal. But I do see us as being a fun resource for folks who are either into porn or curious about porn. A site that can give a laugh while still giving folks a valuable look into the adult industry.

Would you say it was accurate to say POPPORN was an SNL-meets-The Onion of adult entertainment?

Hmm, I never thought about the SNL angle, but maybe, yes.

Are you making money with the site? If not, how do you finance your endeavors?

We are making money off of the site. We sell advertising and while it’s not making us rich, it runs our site.

A lot of people are getting on the social media bandwagon—obviously Twitter was how we connected initially. How has that been working for you?

I think that taking advantage of social networking is the key in a web 2.0 environment. Twitter and Myspace have been excellent resources in helping folks find us who may not have had the opportunity to find us in the past. Those networking sites spread like wildfire and we’ve been very successful with finding new readers taking advantage of them.

Honestly, the success we have had has been through a lot of persistence and word of mouth. We’ve just focused on trying to create something new and unique, something that we are proud of that makes us laugh. It seems that kind of attention to the process has resulted in folks responding very positively and it’s trickled down from there via word of mouth.

What are your visions for POPPORN in the future?

A ton. We actually launched a sweepstakes for this year’s AEE [Adult Entertainment Expo] show sponsored by AVN so we’ll be running around shooting tons of content there. We’re also shooting the red carpet at the AVN Awards with Wicked Pictures contract star Jessica Drake, she’s co-hosting with our host Spock Buckton and then in the New Year we are shooting our first adult film. We are partnering with a major adult studio to bring our retardation to a living room near you!

What’s your first film about?

Our first film is kind of classified at the moment. Ideas tend to get ripped off like crazy in the adult business but it will tie into POPPORN very directly and feature a lot of the characters and stars we feature on the site.

As filmmakers do you eventually see yourselves eventually running your own studio?

We are considering developing into a studio; however, there is so much bad porn out there we want to take it very slow to make sure what we put out is worth the consumers’ dollars.

What do you mean when you talk about bad porn?

There is an influx of cheap, poorly-made porn. Bad lighting, poor production values, etc. When someone tries to make a funny adult film, it’s rarely funny. I mean, watch Not The Bradys XXX and you will see what I mean. As for how we can improve on it—I think that we have a certain personality that will come through in our films.

POPPORN isn’t currently looking for talent for their debut film, but they’ll always take your n00dz.

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